Work / Industrial

CRED

Two national-quality commercials, two crews, one week of prep, mid-pandemic

01 / 04

The Challenge

How do you connect the energy CRED’s members produce to the people of Colorado who use it — at national broadcast quality, on a very short turnaround, at the height of the pandemic?

02 / 04

Our Solution

Pre-production took one week: talent auditions, location scouting and permits, all at once. The following week two crews shot simultaneously under one director, which is the only way both spots came out sounding like the same campaign. The primary unit covered five locations for “Today for Tomorrow”; a drone team covered eight for “Roads.”

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How We Made It

Camera & lenses: RED V-RAPTOR with Leitz Cine Summicron-C Lenses and the DJI INSPIRE 2
Crew & lighting: Two simultaneous crews under a single director, plus a dedicated drone team
Talent: We sourced talent from friends and family on short notice.
Schedule & locations: One week of pre-production including auditions, scouting and permits; two shoot days
Deliverables: Two national broadcast commercials

Locations ran from the Denver skyline at sunrise to the South Platte and a middle-school science lab.