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Campaign planning

What a Campaign Costs

Start from your business today: your marketing budget, your average job and your jobs per month. Then add connected TV and social ads and see what changes.

This models a commercial campaign: production plus paid media. Corporate video and social retainers are priced differently. See where each starts →

1

Your business today

Rough numbers are fine. Nothing is saved or sent until you choose to send it.

$
$
$
Revenue a month
–
jobs × job value
Marketing cost per job
–
budget ÷ jobs
Revenue per marketing $1
–
includes referrals and repeat customers
2

Add video ads to your month

Your numbers from step 1 carry straight down. Add connected TV and social ads with the sliders, or tell us how many more jobs you want, and watch your month change below.

$3,500 minimum$20,000
$0$10,000
Total added to your monthly marketing
Marketing per monthJobs per monthRevenue per month
Your month today from step 1
+ Video ads by month 6
= Your month with video

How we estimate this
3

What video adds

Your business keeps doing what it does today. This is what the campaign adds on top, and what each campaign dollar brings back.

TodayMonth 6Month 12

Return on every campaign dollar, month by month

It climbs for two reasons: the cost per lead keeps falling as more people recognize your name, and the commercial is paid for by month 6, so from month 7 every dollar goes to ads.

Months 1–6: ads + productionMonths 7–12: ads only

4

Want us to check these numbers for your market?

Send this to us and we’ll come back within one business day with numbers for your market and what a campaign would look like.

We’ll include your numbers with your message.

Ready to start your project? Call 720.398.4668 or Request a Free Quote

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