Corporate Video Production in Denver, Colorado

With corporate video production constantly evolving over the past decade, Snowy Peak Films has continued to evolve with technology, corporate landscapes, and new trends. We are constantly improving our workflow and using the latest technology available to enhance our storytelling process. We’ve been working with local Colorado corporations as well as national brands to support all their video production needs using the latest technologies and brightest creative ideas.

Modern Videos for Modern CorporationS

We deliver beautiful, informative, dynamic, authentic, and engaging branded business videos using high-end 4K cinematic cameras, aerial videography, image-stabilizing gimbals, ultra-bright LED lighting, and advanced storytelling techniques.

Tell the Corporate Story

As a corporation, you may question how effective videos are when it comes to your company’s success. There can be confusion when it comes to what constitutes a corporate video or brand story and how it improves the growth and success of your company. We want to help you understand corporate videos and the various ways they help your business thrive when done right.

What is Corporate Video Production?

Corporate video production involves creating video content specifically for businesses and organizations. These videos can serve a wide range of purposes, from internal communications to external marketing efforts. We work with your internal team to create your brand message. This is the essence of who you are and what you stand for. Once we know the brand message, we use it as the base to keep all marketing and advertising campaigns on brand.

Corporate Videos are different from advertising or commercial videos because they are typically not used for direct marketing purposes. A corporate video can be categorized as any video for your corporation or business that has either internal or external use for company messaging.

Another difference is the audience you’re targeting. With a corporate video, the audience can be either internal employees or viewers outside the company looking for more information such as vendors, suppliers, and partners

These break down into different styles of videos. An internal quarterly video will have a completely different feel and style than a Brand Story. The audience for these videos will differ greatly as well!

The Corporate Video Process

Pre-production: Planning the video’s purpose, script, storyboard, and logistics.
Production: Filming or recording the video, including setting up cameras, lighting, sound, and directing participants.
Post-production: Editing the video, adding special effects, music, sound design, and finalizing the content.

Corporate Video Production Benefits

Enhanced Communication: Videos can effectively communicate complex information in an engaging and easily digestible format. They can be used for internal communications, ensuring that all employees receive and understand important messages.
Brand Building: High-quality corporate videos help establish and reinforce a company’s brand identity. Consistent and professional video content can enhance brand perception and loyalty.
Marketing and Promotion: Corporate videos are powerful marketing tools. They can showcase products, services, and company values, helping to attract new customers and retain existing ones. Videos can be shared on websites, social media, and other marketing channels, increasing reach and engagement.
Training and Development: Training videos are a cost-effective way to provide consistent training to employees. They ensure that all employees receive the same information and can be accessed anytime for reference, improving overall productivity and performance.
Customer Engagement: Videos can engage customers more effectively than text or images alone. Product demonstrations, how-to guides, and testimonials can help customers make informed purchasing decisions and increase satisfaction.
Event Documentation: Recording company events, conferences, and trade shows can create valuable content for future marketing efforts, training, and archival purposes. It also allows those who couldn’t attend to experience the event.
Recruitment and Onboarding: Recruitment videos can attract top talent by showcasing company culture, values, and benefits. Onboarding videos can streamline the onboarding process, making it easier for new hires to get up to speed quickly.
SEO Benefits: Videos can improve a company’s search engine rankings. Websites with video content are more likely to rank higher on search engines, increasing visibility and attracting more organic traffic.

With a branded video production aimed at answering these questions in a cinematic way, you’re engaging people interested in knowing more about your company. While it’s not a sales video, it often does a better job of explaining how you are uniquely positioned to be their best choice to hire.

We specialize in Brand Storytelling and love getting to know your company. Brand stories take time to create so we make sure to use the time to capture plenty of video content that can be used in different ways.

We script additional videos that can use the same setups and locations. These are usually shorter videos that can be used on social media or as promotional material.

Types of Corporate Videos

Training Videos

Providing training and instructional content for employees or customers.

Company Overviews

Videos that introduce the company, its mission, vision, and values.

Product Demonstrations

Showcasing products or services and explaining their features and benefits.

Testimonials

Featuring satisfied customers or employees sharing their positive experiences.

Internal Communications

Addressing employees with important updates, announcements, or messages from leadership.

Event Coverage

Recording company events, conferences, trade shows, and other gatherings.

Recruitment Videos

Attracting potential employees by highlighting company culture and benefits.

Promotional Videos

Short films or clips created to advertise a product, service, event, or organization. They aim to engage viewers and persuade them to take action, such as making a purchase, attending an event, or subscribing.

Brand Videos

Branding Videos are short, almost mini-documentaries that answer the question of “why”. They share what makes your company different and why someone should use your products or services vs. the competition. They typically run 3-5 minutes in length and focus on either a founder story, employee story, or customer story.

WORK WITH DENVER'S LEADING VIDEO PRODUCTION TEAM!

Our attitude is Creative Collaboration, and we’re always looking for brands with which we share a common thread- an understanding, connection or objective. Let’s start a discussion—and celebrate your success—together as a team!