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Home services advertising · Colorado

Denver home services advertising that books jobs.

Commercials and connected TV for Colorado roofing, window and siding, HVAC, electrical and painting companies, with Meta to follow up. We report on what it costs to put a booked job on your calendar.

Free quote, no obligation · We respond within one business day

The problem

Most contractors buy leads. Few build a name.


Lead services and pay-per-click sell the same homeowner to three or four companies at once, and the lowest bid usually wins. The leads cost a little more every season, and none of that spend builds anything you own.

A homeowner who already knows your name calls you first and takes your call back. Recognition is what lets a contractor charge what the work is worth, and it is built on the screens in their living room before it ever shows up in your CRM.

Aerial shot of a Chenevert’s Home Services van on a country road, from their TV brand campaign
How it works

Streaming TV builds the name. Meta books the job.


01

Connected TV

Your spot on Hulu, Peacock, Max and the rest, bought by ZIP code around the neighborhoods you actually serve rather than the whole Front Range. It starts in month one and does the slow work of making your name and your trucks familiar.

02

Meta

Organic posting starts right away if you already have a page with followers. Paid Meta comes in around month two or three, once streaming has built an audience worth retargeting: a test budget first, then more behind the ads that work.

03

Reporting on booked jobs

We report cost per lead, lead-to-appointment rate, close rate and cost per booked job, checked against your CRM, so the budget follows the work that actually signs.

Laptop showing Meta Ads Manager campaigns
The numbers

What a home services campaign costs.


1

Your business today

Rough numbers are fine. Nothing is saved or sent until you choose to send it.

$
$
$
Revenue a month
–
jobs × job value
Marketing cost per job
–
budget ÷ jobs
Revenue per marketing $1
–
includes referrals and repeat customers
2

Add video ads to your month

Your numbers from step 1 carry straight down. Add connected TV and social ads with the sliders, or tell us how many more jobs you want, and watch your month change below.

$3,500 minimum$20,000
$0$10,000
Total added to your monthly marketing
Marketing per monthJobs per monthRevenue per month
Your month today from step 1
+ Video ads by month 6
= Your month with video

How we estimate this
3

What video adds

Your business keeps doing what it does today. This is what the campaign adds on top, and what each campaign dollar brings back.

TodayMonth 6Month 12

Return on every campaign dollar, month by month

It climbs for two reasons: the cost per lead keeps falling as more people recognize your name, and the commercial is paid for by month 6, so from month 7 every dollar goes to ads.

Months 1–6: ads + productionMonths 7–12: ads only

4

Want us to check these numbers for your market?

Send this to us and we’ll come back within one business day with numbers for your market and what a campaign would look like.

We’ll include your numbers with your message.

What we plan around

Built around how homeowners actually hire.


A home services campaign is won or lost on what happens after the ad runs. We plan for it from the first script.

Seasons, not calendars

Hail, heat and the first cold snap drive demand on the Front Range. We plan creative and budget around your busy and slow seasons, so homeowners already know you when they start looking.

Speed to lead

A lead that waits until tomorrow often calls someone else. Every lead goes straight into your CRM so your team can respond while the homeowner is still looking.

Your crew on camera

Homeowners are letting someone into their house. Spots built around your real owner, crews and trucks earn more trust than stock footage, and we direct people who have never been on camera.

Offers you can honor

Financing, free inspections and seasonal pricing work only if the fine print holds up. We write offers with you and keep the details accurate on screen and in the ad copy.

You approve every script and final cut before anything airs.

Questions owners ask

Before you call.


Do we need a big budget for streaming TV?

No. Connected TV is bought by ZIP code, so a contractor can concentrate on the neighborhoods it serves instead of paying for the whole metro. The calculator shows how a budget splits between production and media.

How soon will we see leads?

Meta usually brings the first leads once it switches on in month two or three. Recognition from streaming builds over months, and cost per lead falls as it does, so plan on a campaign of several months rather than a one-month test.

Can you use footage we already have?

Often, yes. We review what you have, keep what holds up and shoot what is missing. One production day usually yields a hero spot, cutdowns, vertical versions and stills.

Do you handle our leads?

No, your team keeps the conversation. We deliver every lead into your CRM and report on what happens to it afterwards, from appointment to closed job.

Let’s talk about what a booked job costs you today.

A thirty-minute call. We’ll ask what you’re spending, what you’re closing and where the leads leak, and tell you plainly whether streaming makes sense at your budget.

Ready to start your project? Call 720.398.4668 or Request a Free Quote

Free quote, no obligation · We respond within one business day