The Film
Outlaw Injury - Colorado Forged 30
The Challenge
The Outlaw Injury Attorneys came to Snowy Peak Films in the middle of a full rebrand, and the clock was already running. They had a new identity built around a bold “Outlaw” positioning — a Colorado-born firm that doesn’t play by the insurance companies’ rules — and they needed broadcast-ready creative to match it, on air, fast. The ask wasn’t a single spot. It was a full campaign built to flex across TV and digital: multiple lengths, multiple messages, and a signature look distinctive enough to anchor the new brand from day one.
That meant a lot of moving pieces on a compressed timeline. The creative had to introduce founder and lead attorney Ross Ziev as the face of the firm, dramatize the team-vs-team fight against insurance carriers, and land an ownable call to action — all while being produced across several very different Denver environments. Three weeks is a tight window to concept, cast, scout, schedule, shoot, and edit a campaign of this scope, and there was no room for a reshoot. Every location day had to count, and every setup had to serve more than one deliverable.
Our Solution
Snowy Peak Films concepted, scheduled, filmed, and delivered review-ready edits, all within three weeks. We built the shoot around a documentary-style approach that let one production generate a whole family of spots — capturing Ross’s on-camera lines, voiceover, and verité B-roll in a way that could be recut into multiple lengths without losing the thread.
We shot over two days across three Denver-area locations, each chosen to carry a different beat of the brand story. Red Rocks, at dawn, gave us the Colorado-forged bookends — the sweeping, mountain-backed open and close that ground the firm in its home state. The Stagecoach Saloon in Franktown delivered the Western, high-noon showdown energy that brings the “Outlaw” name to life. And the firm’s own office in Greenwood Village grounded everything in the real work: the team, the case board, and a client welcomed by name. Shooting against these three backdrops in two days took tight scheduling and efficient coverage, with every setup planned to feed several cuts at once.
From that footage, we produced a complete campaign: two :30 spots, two :15 cutdowns, two :10s, and a :60 combo that weaves the strongest moments from both concepts into a single flagship film. The result gave The Outlaw Injury Attorneys a cohesive, on-brand creative library — ready for air across formats and placements — delivered inside their three-week window.
How We Made It
- Camera & lenses
- Sony FX6, Sony FX3, DZO Vespid Prime Lenses, DJI Ronin RS4 Pro, DJI Mavic 3 Cine
- Crew & lighting
- We used our full-ton grip truck with a crew of 2 to light both inside and outside locations.
- Talent
- The attorneys were the actors and they did a great job. Ross Ziev was easy to work with and took direction well. We also hired 3 local professional actors to help us portray insurance agents.
- Schedule & locations
- 2 Days across 3 locations
- Deliverables
- Two :30 second commercials for air, two :15 second spots for social, two :10 second spots for pre-rolls, and one :60 second spot for use on their website and YouTube
“Really enjoyed working with this team on our recent rebrand. They were easy to work with, responsive throughout the process, and delivered a final product that everyone has been excited about. The feedback from both our internal team and clients has been incredibly positive. Great experience from start to finish, and I’d absolutely recommend working with them.”
Scott Wymann - The Outlaw Injury Attorneys
3 cuts from this shoot
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