5 Types of Corporate Videos Your Company Needs

Most companies don’t need “a corporate video.” They need the right video for a specific job: winning a sale, training a new hire, or showing a room full of people who you are. Each of those jobs calls for a different kind of film, with a different length, crew and budget.

Here are the five types of corporate videos we make most often, what each one is for, and how to decide which to start with.

1. Brand films

A brand film is the two-to-three minute story of who you are and why you started. It isn’t a list of services. It’s the founder, the people and the work, told well enough that someone who has never heard of you understands what you stand for. Brand films open conferences, anchor the About page, and often do more recruiting than a careers page.

Best for: a new website, a rebrand, a milestone year, or a company that’s hard to explain in a sentence. See how we approach brand film production.

2. Training and onboarding videos

Training video turns the thing a manager explains over and over into something a new hire can watch, rewatch and be tested on. Onboarding, safety, compliance and how-to series all belong here. The smartest libraries are built in short modules, so when one process changes you re-shoot one module instead of the whole series.

Best for: growing teams, multiple locations, regulated industries, and any process that’s taught the same way every time. More on training and instructional video.

3. Testimonials and customer stories

A testimonial is your customer saying the thing your sales team can’t say about itself. The good ones don’t sound scripted: we interview, listen and edit for the moments that sound like a real person, because that’s what buyers trust. One interview day can produce a full-length story plus short clips for social and sales follow-up.

Best for: long sales cycles, high-trust purchases, and any company whose happy customers are its best argument. See our testimonial and customer story videos.

4. Product demos and explainers

A product demo shows how something works; an explainer makes a complicated idea simple. Live action works when the product is physical or the people matter. Animation, in 2D or 3D, works when the thing you sell is invisible: software, a process, or something inside a machine.

Best for: launches, sales decks, trade shows, and products that take too long to explain on a call. Learn more about product demo and explainer video.

5. Event and conference videos

Event video captures keynotes, panels and the energy of the room, then turns it into something useful afterward: a sizzle reel to sell next year’s tickets, session recordings for people who missed it, and short clips for social while the event is still running.

Best for: conferences, galas, annual meetings and company all-hands. See our event and conference video work.

Which type should you make first?

Start with the job that costs you the most when it goes badly:

• If prospects don’t understand what you do, start with a brand film or an explainer.
• If deals stall at the trust stage, start with customer testimonials.
• If managers spend hours repeating the same training, start with a training module.
• If you have a big event coming up, film it and get a year of content out of one day.

Many companies combine two in a single production. A brand film shoot can capture testimonial interviews the same day, which keeps the crew and travel costs to one booking.

What corporate videos cost

Price follows the size of the crew and the number of days, not the type of video. As a starting point, a single videographer covering an event day starts at $1,500, a two-person testimonial shoot starts at $2,500, a filmed product demo starts at $2,500, and animated explainers start at $5,000. Brand films vary more because they usually involve more locations and interviews.

If you’re planning any of these in Colorado, our corporate video production team in Denver covers the whole Front Range with no travel fee.

Frequently asked questions

Planning a corporate video? Request a free quote or call 720.398.4668. We respond within one business day.