Work / Legal

The Wilhite Law Firm

More than 50 commercials in 2 states.

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The Challenge

After 45 years the firm had a new managing partner, Rob Wilhite, and needed commercials that introduced him without breaking a brand that had been built for four decades. A second office opened in Dallas in 2023, which meant filming again in a different state.

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Our Solution

We went cinematic and lifestyle rather than courtroom — cycling and trail running cut against the legal work, Colorado mountain locations and Denver streets to make the community investment legible. Office interiors were lit and shot with movement so the firm reads as a place, not a backdrop.

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The Results

The commercials have been extremely well received and we have built a great relationship with the firm. We have created over 50 broadcast commercials and filmed from Denver to Aspen to Dallas, Texas to capture the different areas The Wilhite Law Firm operates. We continue to work with Rob and his team and look forward to continuing our relationship.

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