Back 40 Acres

About the Project

Back 40 Acres needed to reach the right landowners, not just more people.
Its ideal customers own 1 to 50+ acres, mostly south and east of Denver, and they don't search for pasture care the way homeowners search for lawn care. Owner Rion Buswell had no in-house marketing and wanted a clear way to see whether the money was working. His business is also seasonal, so the content had to be timely: cheatgrass spraying and seeding in the fall, mowing before winter. We combined monthly on-site filming with a tightly geotargeted Meta lead campaign.