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Why Choose Video Advertising?

Presentation is everything when it comes to anything regarding your business. Whether you’re trying to sell a product, provide a service, or promote your business the presentation can often be the make or break. This translates over into all types of ads and promotions when selling your product, service, or business. Snowy Peak Films specializes in video production for businesses and individuals, and visualizes the way stories and messages and conveyed. . Video ads can help strengthen your business and clientele. However just because you make a video doesn’t mean that you’re going to have success. Snowy Peak wants to help understand what will make a successful video ad.

Capture the Audience within the First Seconds of the Video

The first few seconds mean everything when watching an ad. It’s the difference between flipping to the next channel and staying to watch. Whether it’s the first opening words or the videography, they both must be something that captures the eye and attention of the customers. What your opening words and video will show to capture the attention is going to be dependent on what you’re selling. Regardless of what it is you’re selling there needs to be something that sparks the viewer.

Timing is Everything

Timing is very important. You might think that making a longer ad will be more effective since the viewer gets to hear more about what you’re selling. However nowadays attention spans are much shorter than they used to be. Keep this in mind when you’re thinking about everything you want to put into your ad. The optimal video ad is about 30 seconds or less. It doesn’t give you a lot of time, but it certainly gives enough time to make an impression. 30 seconds is all you need to spark a thought, change minds, and make an impression.

Invest in a Professional Video

There is much more involved in filming a video ad than standing in front of the camera and talking. There are scripts that need to be written, platforms that need to be chosen, and strategies that need to be agreed upon. It can all seem overwhelming when you think about what goes into the making and production of a video ad. Snowy Peak takes the headache out of the process and allows the company to have a good time during the filming process.

Contact us us today if you’re needing a company that is a concept-to-completion marketing agency!

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JOE

FOUNDING PARTNER
Joe co-founded Snowy Peak in 2009. Starting out in television as a Designer and Art Director, Joe is responsible for the overall design and look of the videos. Over the years he has become proficient in all technical aspects of our shoots and makes sure they run smoothly and have the correct equipment to capture the story in the most cinematic way. As a graduate of Colorado State University, Joe earned 2 Bachelor of Arts degrees in English, Creative Writing and Technical Journalism – Video Production. As a graphic artist, he has been responsible for the design and animation of 5 Emmy Award-winning projects. His creative work has been featured on the Hallmark Channel, Comcast SportsNet, and Colorado news stations KWGN, KDVR, KUSA, and KMGH. He assists in interpreting the client’s vision and writing scripts commercials, brand videos, advertising, and photoshoots while overseeing the entire process of advertisement design, including concept, creation, and production.

CHAD SKINNER

MOTION GRAPHICS ARTIST

Chad is an Emmy Award Winning Motion Graphics Artist with over 20 years of experience in the television news and video production industry. At an early age he loved to draw and create. While in high school at the age of 16 he landed his first professional art job working as a Caricature artist. Later he went on to own an airbrush retail company and has transitioned his skills as an artist into his motion graphics work. He is a self-taught VFX and Motion Designer with an emphasis in Adobe After Effects. Chad has a strong foundation in storytelling and thinks outside the box to challenge himself and make his work come to life. Chad is currently the owner of Pixel Beer Media and works alongside Snowy Peak Films to create engaging visual effects and motion graphics.

DAVID KINNEY

3D ANIMATOR
Glen Yoshida is presently working as a Gaffer/Grip in commercial film primarily in Colorado. He is detail oriented, naturally thinks ahead to anticipate the needs and potential pitfalls, is knowledgeable about lighting, the equipment, and is a good communicator with both the Director of Photography and other departments. His creativity is valued when it comes to rigging, structural problem solving, efficiency and safety. Some of specialized skills such as welding and fabrication, firearms safety, and as a very experienced off roader (4×4 rock crawler) make him an asset in urban locations as well as those beautiful challenging locations such as in Colorado and Moab, UT.

ERIC FULCHER

Gaffer
Eric is a Gaffer with over a decade of experience that includes being on set for over twenty features. He has a collaborative mindset and thinks efficiently to achieve the desired look? Results. He’s been applying his lighting expertise on set for Snowy Peak Films since 2017

GLEN YOSHIDA

GAFFER
Glen Yoshida is presently working as a Gaffer/Grip in commercial film primarily in Colorado. He is detail oriented, naturally thinks ahead to anticipate the needs and potential pitfalls, is knowledgeable about lighting, the equipment, and is a good communicator with both the Director of Photography and other departments. His creativity is valued when it comes to rigging, structural problem solving, efficiency and safety. Some of specialized skills such as welding and fabrication, firearms safety, and as a very experienced off-roader (4×4 rock crawler) make him an asset in urban locations as well as those beautiful challenging locations such as in Colorado and Moab, UT.

LAUREN FLASHER

EDITOR
Throughout Lauren’s career, she has been involved in almost every aspect of the post-production world, from technical, to creative, to management, but she has always landed on editing. She enjoys watching the story come together, from all the various pieces, to convey an emotional message. It is, of course, an added bonus that she gets to do the work from home with her dog, Venice. While she has vast experience working for companies, both large and small, she, without a doubt, prefers the smaller companies and teams where she can have more of an impactful. When she is not showcasing her editing talent, she loves to hike, camp and travel… and yes, trusty companion Venice is obviously included in all those things whenever possible!

GRAY WARRIOR

VIDEOGRAPHER
Gray Warrior is a member of the Ponca Tribe of Oklahoma (there’s more than one). Gray is a jack of all trades and a master of one – being the right guy for the job. He works hard at every angle of video production and isn’t afraid to get in the trenches with whatever project/client he works with. He is focused on delivering the right story and loves to make people feel comfortable and confident in what they do. Gray has worked in various projects such as high intensity athletics, documentary shorts, corporate entities, commercial travel, and universities. Let’s just say he has experience in a lot of different places. Like we said – he’s the right guy for the job.

Nick Biewer

Director of Photography
Nick began college with the notion that being a filmmaker seemed impossible. It was so far outside of the realm of possibility that it wasn’t even on his radar. But while taking a production class, he set up his first camera and was hooked. Nick then decided that it didn’t matter what it took, he was going to be a full-time director of photography. Since then, it’s been his goal to learn everything he can about cameras, lighting and storytelling. When Nick’s not filming, he loves to play videogames, rock climb, snowboard, and spin yarns with friends. Nick say life is a wild experience and he wants to enjoy every moment. He’s been Snowy Peak Film’s Director of Photography since 2022.

Gus Cantavero

Director
Gus, originally from Connecticut, now has over 23 years of experience as a filmmaker and photographer. He started his career in the New York City metro area and has a wide range of industry experience having worked in documentary, narrative, fashion, interiors, corporate, non-profits, finance, agriculture and heavy industry. As a director Gus has a passion for helping clients of all walks tell their stories in honest and compelling ways. When conducting interviews he always aims to make people feel comfortable and natural while on camera. An excellent listener and communicator, he works hard to understand the nuance of the subject’s particular industry so he can have an informed and interesting conversation. His ultimate goal is always to serve the client’s needs by helping them put their story in the best light and producing the highest quality content possible.

TROY

FOUNDING PARTNER
Troy co-founded Snowy Peak in 2009 and is our Production and Project Manager. He serves as point person for video projects and leads communication with our clients. Behind the scenes, he supervises, organizes, and communicates with our team to keep all projects on task. With a Bachelor of Arts degree in Electronic Media Communication from the University of Wisconsin – Eau Claire, Troy got his roots in video production at television stations in the Midwest. Moving to Colorado, he put his video editing skills to work for high-end clients such as Starz, Altitude Sports & Entertainment, the Denver Nuggets and Comcast. Troy used those years of experience to build his own successful company. As a graduate of Colorado State University, Joe earned 2 Bachelor of Arts degrees in English, Creative Writing and Technical Journalism – Video Production. As a graphic artist, he has been responsible for the design and animation of 5 Emmy Award-winning projects. His creative work has been featured on the Hallmark Channel, Comcast SportsNet, and Colorado news stations KWGN, KDVR, KUSA, and KMGH. He assists in interpreting the client’s vision and writing scripts commercials, brand videos, advertising, and photoshoots while overseeing the entire process of advertisement design, including concept, creation, and production.