Author: snowypeakfilms

10 Most Popular Lighting Techniques in Video Production

Proper lighting could make the whole difference in creating the proper visual style, mood and atmosphere of a successful video production project. It is…

What Is Commercial Video Production?

Commercial video production is the process of making a short video built to persuade: a TV spot, a streaming ad, or a social ad…

5 Types of Corporate Videos Your Company Needs

Most companies don’t need “a corporate video.” They need the right video for a specific job: winning a sale, training a new hire, or…

Video Production Company vs. Advertising Agency: Which Do You Need?

If you’re planning a video ad campaign, you’ll quickly run into two kinds of companies: video production companies and advertising agencies. They overlap, they…