About the Project
Mobility Auto Group was opening a second location in Littleton and needed content that could compete with big national chains. Families shopping for a wheelchair-accessible van are often overwhelmed by options, pricing and whether they can trust a dealer. MAG needed to show that it’s a mission-driven team of accessibility experts, not just another dealership.
We planned a four-part content package, all captured in one shoot day, with each video built for a different job:
Brand film (90 sec + 30–60 sec cutdown): An interview-driven hero piece with owners, staff and customers, built to answer one question: “Why should I trust Mobility Auto Group?” It’s designed for the website, YouTube, LinkedIn and paid media.
GM hook video: GM Justin McMinn speaks straight to camera about the pain points of buying a mobility van. We filmed 6–8 alternate opening hooks so the best performer could be chosen for Reels, TikTok and Facebook.
How-to demo: A clean, close-up walkthrough of the Q’Straint wheelchair tie-down system that shows MAG’s technical expertise. It’s made to be saved and rewatched, so it keeps working long after posting.
New location reveal: A cinematic, drone-led grand-opening piece introducing the Littleton showroom and team to the community.
“I want to say a huge thank you to you, Thomas, and Lukas. The equipment you sent with them was perfect and they were both absolutely amazing to work with. Seriously, could not ask for a better shoot day or better crew. So thank you so much!”
Hayley Ellis - Ellis Elite Creative
1 cut from this shoot
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