Why Video?

Videos have become massively important to business marketing strategies. From corporate content to quick engaging product displays, the power a short clip wields for a growing business is immense. But with so many video goals and no real understanding of marketing video types, you could waste time and resources on aimless content.

Snowy Peak Films is here to help. Below, we outline the difference between corporate videos and promotional videos to show how to use both in your company strategy.

Marketing And Promotional Videos Explained

Promotional or marketing videos are made to promote the product or service to potential customers. Promotional content is customer-facing, which means it was created to be viewed by the target audience. The goal of a promotional or marketing video is to entice the customer to buy the product. This can be done by stating the benefits of the product, showing its efficacy, or having people endorse the product.

A promotional marketing video usually has the following characteristic:

• The video is short and engaging
• The video aims to sell the product and has a “salesy” tone
• There is usually a call to action (CTA) for the customer
• It has an entertaining and upbeat format and tone

With the addition of non-traditional marketing spaces like social media, the status quo promotional video format has shifted too.

Today, a promotional video can be a normal ad that promotes a product. But it can also be a testimonial video from people who have used the product, especially influencers as well as a Value Story or Founder Story.

Corporate Videos Explained

Corporate videos are usually inward-facing videos and focus on sharing important information within the business as opposed to promoting the product to its target audience.

There are several types of corporate videos and each has a unique role. Some examples of corporate videos are:

• Brand Video. These videos can help you explain your brand’s story, your mission and values, and where you hope to see the company in the future. It’s great for building morale and attracting investors.
• Explainer Video. An explainer video is an easy and engaging video that explains a product, service, or the company’s goals to employees and investors, and in this case, it can be used as a customer-facing video too.
• Recruitment Video. These types of videos are great for job postings to attract employees that match the company.
• Training Videos. With training videos, you can create one video with an engaging format and correct procedures for all employees. It allows you to remove human error and free up employees that would have had to handle the training.

Corporate videos are steadily gaining traction for their efficacy. As such, they will likely become an integral part of any business model.

The Bottom Line: What’s The Difference?

Both promotional and corporate videos are essential to the health and success of your business. Promotional content is client-facing and promotes a product or service to consumers. On the flip side, a corporate video is inward-facing and focuses on sharing business information. By knowing the difference and having access to film and animation services, you can create dedicated content for effective marketing and internal communication strategies.

Need help with your corporate video production needs? We’ll be happy to help. Feel free to contact us today!