The numbers do not lie. Results have shown that video marketing is an invaluable tool for businesses. So, how can you incorporate this important tool into your marketing strategy? One of the most basic steps is to learn how to properly write a video script, and Snowy Peak Films is here to help you learn how to do just that.
Start with a Video Brief
In order to successfully reach your target audience, you need to understand their wants and what is relevant to them. Ask yourself questions like, what action do you want your viewers to take, who is your audience and what are their habits, what value are you bringing to your audience, what is the purpose of your video, and what channels do you plan to use to distribute it?
By writing a video brief with these questions in mind, you will more precisely be able to plan your course of action. By clearly having your audience and purpose in mind, you will be able to create a compelling story that will be sure to engage.
Create a Story
Stories help to tell the message you are trying to convey. It does not need to be a complicated, epic tale, but having a logical storyline to help get your point across is really the goal. You want to illustrate how conditions are currently, and then show the desired or improved reality. Like, if you are selling something, you want to clearly convey how your product will improve your audience’s life. You should strive to compel your audience to action.
Be Easy to Understand
How we use our words is a powerful force. In order to reach your target audience, you need to speak in their language. Your audience does not want to hear business jargon. Of course, keep your wording on brand but cut the fluff and buzzwords. Be conversational and friendly and use words and phrases that are important and familiar to your listeners.
Keep it Short
Studies show that you only have a short window of time to capture and keep the attention of most people. Everyone is busy and with the video market flooded, your audience needs to know why the information your providing is important immediately. Even if your video is longer, every word in your script should be of value. Do not use over complicated words and try your best to say something unique and useful. Do not repeat yourself and be prepared to cut information that is superfluous. Being concise is really the goal.
Utilize Pictures
A picture is worth a thousand words. A video is worth much more. With a moving picture, you can convey ideas and emotions without even saying a word. So, use both words and video together to create a powerful message. A glance, a pause, a touch on the shoulder between people, these actions can all speak volumes. Use this to your advantage. Remind yourself of the goals you are trying to achieve with your video and make sure this is being conveyed in each scene.
Review
And finally, review your script over and over. Tweak and cut as necessary. It is all a process.
Of course, you are an expert in whatever field you work in. And the team here at Snowy Peak Films are experts in ours. We have worked with countless clients guiding and aiding them in the video world. We can do the same for you. Contact us today so we can help make the confusing world of video marketing an easy one to navigate.
