Resources
Guides, gear notes and what we have learned running campaigns for home-services and corporate clients.
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Two things live here. A free playbook for owners weighing up whether video is worth it, and the notes we write when a project teaches us something worth passing on.
The $25K Video Playbook
What a real production costs, what the money actually buys, and how to brief one so you get work you can run as ads.
- Three budget levels with real prices — $11,000, $25,000 and $40,000 — and what each one includes
- Where the money goes, phase by phase, from the same sheet we bid real projects on
- Who is on set and what each crew role actually does for the money
- The six things to do before the crew arrives that decide how good the footage is
Notes from the field
October 2026Why We Shoot Most Jobs on the Sony FX6 and FX3
Our founder's take on why our Colorado crew shoots most commercials, interviews and social content on the Sony FX6 and FX3, and…
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October 202610 Most Popular Lighting Techniques in Video Production
Proper lighting could make the whole difference in creating the proper visual style, mood and atmosphere of a successful video production project.…
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October 2026Why We Shoot on RED Cinema Cameras (and When We Don’t)
Most of our commercials and brand films are shot on RED digital cinema cameras, including the Komodo and V-Raptor. Clients sometimes ask…
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October 2026What Is Commercial Video Production?
Commercial video production is the process of making a short video built to persuade: a TV spot, a streaming ad, or a…
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October 2026The Benefits of Corporate Video: The Business Case
Corporate video gets approved when someone can explain what it will do for the business. “We should have a video” rarely survives…
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October 2026Video Production Company vs. Advertising Agency: Which Do You Need?
If you’re planning a video ad campaign, you’ll quickly run into two kinds of companies: video production companies and advertising agencies. They…
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October 20265 Types of Corporate Videos Your Company Needs
Most companies don’t need “a corporate video.” They need the right video for a specific job: winning a sale, training a new…
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