COMMERCIAL PRODUCTION
Commercial Video Production in Denver, Colorado
What Is Commercial Video Production And Who Needs It?
Commercial video production is for directly advertising a product or service to your customers but that doesn’t mean you just are showing what you’re selling. Often it’s the lifestyle that people are buying. How can your product help them live their best life? How can they go on without your service? We specialize in lifestyle videos, helping people to see themselves living the lifestyle they want because of your product or service!
No matter the industry or audience, excellence is the one common element all of our clients share. Our client list is diverse and their industries are broad, but they all focus on providing value and something unique that sets them apart from the competition.
Our philosophy is we know content, but you know your audience. For this reason, we are adamant about collaborating with you to create the best commercial possible. Commercials span a wide range of outlets including broadcast, social media, and YouTube pre-rolls. All of these have different requirements in both time and size. 16:9 widescreen is standard, but several social media platforms utilize a 9:16 format, making planning and execution crucial to a successful campaign. Broadcast, which used to be the gold standard in quality, has become the lowest level we deliver. Typically we deliver 4K cinematic commercials and overshoot footage while on set.
HIGH-END PRODUCTION SERVICES FOR PREMIUM BRANDS & COMPANIES
Snowy Peak Films has adapted to the changing landscape of commercial video production. We now shoot everything in 4K resolution and downres to HD for broadcast, with internet content in mind for large screens. We focus on your products or services and work with you to create engaging meaningful content that connects and resonates with your audience.
Commercial video production process usually contains:
- Pre-production: Planning and conceptualizing the video, including scriptwriting, storyboarding, casting, and location scouting.
- Production: Filming or recording the video, involving camera work, lighting, sound, and directing actors or spokespeople.
- Post-production: Editing the footage, adding special effects, music, voiceovers, and finalizing the video for final delivery and distribution.
Commercial Video Production Benefits:
- Increased Engagement: Videos are more engaging than text or images alone. They capture attention quickly and can convey a message more effectively, leading to higher engagement rates.
- Enhanced Brand Awareness: Commercial videos help build brand recognition and awareness. A well-crafted video can leave a lasting impression, making the brand more memorable to potential customers.
- Effective Storytelling: Videos allow brands to tell their story in a compelling and dynamic way. Through visuals, sound, and narrative, brands can create an emotional connection with their audience.
- Higher Conversion Rates: Videos can significantly increase conversion rates. A well-produced commercial can persuade viewers to take action, such as making a purchase or signing up for a service, leading to higher sales and revenue.
- Reach a Broader Audience: Videos can be shared across multiple platforms, including TV, social media, websites, and email campaigns. This wide distribution potential helps reach a larger and more diverse audience.
- SEO Benefits: Videos can improve a website’s search engine ranking. Search engines favor websites with video content, leading to increased visibility and organic traffic.
- Clear Communication: Videos can simplify complex information and present it in an easily understandable format. This clarity helps potential customers make informed decisions quickly.
- Increased Social Shares: Videos are highly shareable on social media platforms. Engaging and entertaining videos are more likely to be shared, increasing brand exposure and reach.
- Demonstrate Product Benefits: Videos are excellent for demonstrating how a product works and showcasing its benefits. Seeing a product in action can be more persuasive than reading about it.
- Build Trust and Credibility: High-quality commercial videos can enhance a brand’s credibility and trustworthiness. Professional production values and clear, honest messaging help build consumer confidence.
Ready to discuss your project with us?
WORK WITH DENVER'S LEADING VIDEO PRODUCTION TEAM!
Our attitude is Creative Collaboration, and we’re always looking for brands with which we share a common thread- an understanding, connection or objective. Let’s start a discussion—and celebrate your success—together as a team!
Ready to discuss your project with us?
WORK WITH DENVER'S LEADING VIDEO PRODUCTION TEAM!
Our attitude is Creative Collaboration, and we’re always looking for brands with which we share a common thread- an understanding, connection or objective. Let’s start a discussion—and celebrate your success—together as a team!
