Commercial Video Production
benefits
EMARKETER forecasts that CTV user penetration in the US will be over 80% for ages 25 to 54 and over 75% for ages 12 to 17 in 2024.
Snowy Peak Films has created Video Content packages that allow companies with smaller budgets to move into traditional television commercial marketing. We understand value so we put together a series of packages creating high-quality, message-focused ads that speak directly to your target audience without costing a fortune. Our goal is to help you grow your business. The best way for us to do that is to make high-level marketing videos attainable.
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Video Content
Packages
Intro Package
With Stock Footage- Pre-Production and Script Writing
- $500 Credit for Stock Footage
- $150 Credit for Professional Voiceover
- 1x:30 Second Spot
Silver Package
TV and Web Commercials- Pre-Production and Script Writing
- 1/2 Day Production
- 3 Person Crew
- 1x:30 Second Spot
- 1x:06 Second Spot
- *Travel Additional
Gold Package
TV and Web Commercials- Pre-Production and Script Writing
- 1/2 Day Production
- 4 Person Crew
- 1x:30 Second Spot
- 1x:15 Second Spot
- 1x:06 Second Spot
- *Travel Additional
OUR PROCESS
VIDEO PRODUCTION PROCESS
At Snowy Peak Films we work with you to create your vision. Our typical productions take 3 – 6 weeks and can encompass everything from scripting and storyboarding through post-production and final delivery. We are versed in creating a wide range of video styles. The only limit is your imagination and time.
Our typical production consists of 3 stages.
Pre-production includes all the organization and logistics, auditioning talent, location scouts, creating a schedule, creative concepts, and scripts, storyboards, or a shot list. Once everything is in place it’s time for the fun part.
Production Time
Video Process
Production day/days- we arrive on set with all of the required gear to capture the footage. We light each scene to create the atmosphere and desired style and take our time to make sure everything is captured exactly the way you want. We shoot everything ‘as scripted’ but time permitting, we are also open to options while on set. Sometimes our Director will see another angle or a line we can try another way, to give the editor options in the post-production process. Doing this ensures that we stay on schedule and have time to maximize your value truly.
Post-production is the stage where all the hard work comes together. This is usually a fun and collaborative process. We have separated our post-production process into three parts: Rough Cut, Fine Cut, and Final Cut. Each step includes 2 rounds of revisions. By the time we get to this stage we are fully immersed in your project and know the vision completely. We expect the final cut to have few, if any, revisions since we’ve been on the same page throughout the process.
We start by providing the storyline edit (aka Rough Cut) to the client until we know the story we’re trying to tell is correct. We’ll also provide any options we shot on set to ensure we’re telling the best story possible.
Once the storyline is locked, we proceed with polishing- this means adding music, B-Roll footage, Motion Graphics, Sound Effects, etc to add to the emotion of the story.
After making any client-requested tweaks or adjustments, we’ll export a final version of the video in the format needed- for example, videos for the Web are exported in a high-quality 4K MP4 codec while files for Broadcast are typically high-definition QuickTime movie files.
CTV and OTT
Local Television and Digital Advertising
Connected TV and Over-The-Top marketing are the fastest-growing marketing platforms. 89% of the U.S. is streaming CTV. That’s 225 Million Adults currently using CTV as their primary source of television. Connected TV IS TV. It’s just a different access point. Instead of traditional sources such as over-the-air, satellite, or cable, people are streaming through services such as Hulu, Fubo, and YouTube TV. These services give you the same access to the major networks but without needing a wall-connected cable and can be viewed on other devices such as tablets and smartphones. Many legacy television studios have created their own streaming platforms. Disney has Disney+, CBS has Paramount+, and NBC has Peacock to name a few. All have unique programming and carry some, if not all, of their network shows. In fact, several major sporting events are only accessible via CTV. Thursday Night Football is accessible only on Prime Video, and Peacock has aired exclusive NFL game broadcasts. ESPN+ has become a great source for smaller-market college games like Northern Colorado or Montana.
The best part is they have their own advertising platforms with hyper-focused lower-cost options. These options make TV advertising accessible for small businesses that don’t need the reach of major corporations. AND they have built platforms for companies to offer marketing packages that showcase YOUR brand in your desired market to your desired demographic without going through the networks. Snowy Peak Films is a proud partner with Sympler Digital Marketing. Sympler takes the guesswork out of CTV or OTT services by helping you target your desired audience at affordable prices. When working with Sympler, you get access to a dashboard showing you where your commercial is being delivered and the viewing rates. These are real numbers, not assumption-based methodologies. They match 100% of delivered impressions to household IP addresses reporting real outcomes accurately. They provide additional valuable insights such as: Web visits by page, A/B creative testing by response, Day of week and daypart responses, reach, optimal response frequency data, response over time, and geo response. All of this is verified through Oracle Moat; a Third Party Verification service providing valuable information to track the ROI of your marketing efforts.
Snowy Peak Films is thrilled to announce a partnership with Sympler. We have created packages to create engaging commercial content that can be used with both CTV and OTT campaigns. We are a one-stop solution for taking your vision and getting it in front of your potential clients with both television ads as well as traditional internet marketing such as pre-rolls and Facebook advertising.
REVIEWS
OUR CLIENTS SAY
Our Value Proposition
WHY WE’RE DIFFERENT:
At Snowy Peak we understand that video is an investment. Our goal is to make sure the videos we produce are of great value. To do this we focus on efficiency and utilizing our time on set to capture the most footage possible.
Value-Oriented Approach: Snowy Peak emphasizes the importance of providing value to clients by ensuring efficiency during shoots. To do this, we focus on capturing footage from the approved script and shot list. By spending time in pre-production and outlining the different scenes and shots, we can move efficiently with a minimal crew… passing the savings on to you!
We also understand the investment of bringing in a production crew. For this reason, we offer the opportunity to capture additional or alternative footage while on set. This results in more opportunities for future commercials or variations to use on different platforms… All while keeping costs to a minimum.
Our goal is your 100% satisfaction. We will always work with you to achieve your goals while producing quality content at the greatest possible value!
Overall, our approach is client-centric and adaptable to the evolving landscape of video content consumption. By prioritizing efficiency, modularity, and client ownership, we aim to deliver maximum value to our clients
Mission
To create a simple stress-free process that results in engaging videos that work!
Vision
To offer our clients that best value, creativity, and quality for their investment.
