PLatinum Package

Both CTV and OTT have revolutionized how we consume media, providing more flexibility, choice, and often a better viewing experience. CTV enhances traditional TVs by adding internet connectivity, making them versatile platforms for both streaming and live TV. Meanwhile, OTT services offer vast libraries of content accessible across various devices, reshaping the entertainment industry by challenging conventional TV broadcasting models. Together, they’ve led to a shift towards a more personalized, on-demand viewing culture, impacting everything from media consumption habits to advertising strategies.

This package includes:
- Pre-production and Script Writing for one commercial
- Half-Day Production – One Location
- 3 Crew Members
  - Director
  - DP
  - Gaffer
- 1x:30 second spots
- 2x:06 second spots
1 Month placement on CTV or OTT platforms with up to 100,000 impressions guaranteed.
Additional months billed at $3500/month

Your choice of how to advertise

CTV (ConnecteD TV):

CTV refers to televisions that can connect to the internet and access online content. These devices blend traditional television viewing with digital capabilities, allowing users to stream content from services like Netflix, Hulu, or YouTube directly on their TV screens without the need for additional hardware like gaming consoles or streaming sticks. Here’s a breakdown:

Types: Smart TVs, which come with built-in internet connectivity and apps, and devices that can connect to a TV, like Roku, Amazon Fire Stick, or Google Chromecast.
Content Access: Users can access both traditional TV broadcasts (through apps of cable companies or live TV streaming services) and on-demand content from various streaming platforms.
User Experience: Offers a more integrated experience where users can seamlessly switch between traditional TV and streaming services. Advertisers can target viewers more effectively using data on viewing habits.

OTT (Over-The-Top) Services:

OTT refers to the delivery of video, audio, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. Essentially, it’s media content provided “over the top” of traditional distribution channels. Here’s how it works:

Service Examples: Netflix, Amazon Prime Video, Hulu, Disney+, and even YouTube for video content. Music services like Spotify or Apple Music are also considered OTT.
Distribution: Content is delivered via internet protocol directly to devices, bypassing traditional cable, broadcast, and satellite platforms. This can be on smartphones, tablets, smart TVs, or streaming devices.
Business Model: Subscription-based models (like Netflix), ad-supported platforms (like Pluto TV), or a hybrid of both. Some services offer content for free but with ads, while others are premium with no ads.
Impact: Has significantly disrupted traditional TV viewing, offering consumers more control over what, when, and how they watch content. It’s led to cord-cutting, where consumers cancel traditional TV subscriptions in favor of OTT services.